FROM THE BOOK JACKET: If you want to accomplish what's important to you, discipline and willpower won't get you where you need to go. In this iconoclastic new book, Susan Fowler reveals compelling insights and actions to help you master and maintain your motivation.
Motivation is at the heart of everything you do and everything you want to do but don't. Unfortunately, the ways we typically motivate ourselves don't work. Relying on sheer determination eventually becomes exhausting—it's not sustainable. And even setting goals can backfire—if you're not setting them for the right reasons.
Susan Fowler says motivation is energy, and what matters is the quality, not the quantity. Traditional motivators such as fear, guilt, or the promise of a reward provide low-quality, short-term energy. Drawing on the latest empirical research, she proves that high-quality, optimal motivation is a skill that you can learn and apply.
Science tells us that satisfying three basic needs—for choice, connection, and competence—is essential to optimal motivation. You need to feel like you've picked your path, not that you're being driven down it. Your goal should be linked to people or a purpose meaningful to you. And you want to continually learn and grow.
AUTHOR INFO: Susan Fowler has thirty-five years experience as a consultant, coach, and global leader in the field of personal empowerment. She is the creator and lead developer of the Ken Blanchard Companies Optimal Motivation product line and author of Why Motivating People Doesnt Work . . . and What Does, as well as the coauthor of six books (three with Ken Blanchard). She is also a professor in the Master of Science in Executive Leadership program at the University of San Diego.
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